A Spotlight On Elementary Methods Of Textile Testing Standards

June 19, 2018

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Collection and Transfer > Waste Reduction Coyuchi for Life Closes the Loop for Home Textiles The home textile brand Coyuchi has created a closed loop system that allows subscribers to buy into Coyuchi’s efforts to renew and recycle linens. Ten million tons of textile waste ends up in landfills each year, and some textiles contain harmful chemicals in dyes and finishing agents that can be toxic. With the goal of keeping its products out of the landfill, the home textile brand Coyuchi has created a closed loop system that allows subscribers to buy into Coyuchi’s efforts to renew and recycle linens. “We wanted to create an end-of-life solution that worked for our own products, and then we discovered that there is this growing issue in landfills, just in the U.S. alone, where there is too much textile product that is being disposed of each year,” says Eileen Mockus, president and CEO of Coyuchi. Through the Coyuchi for Life subscription service, which launched in 2017, customers receive new organic cotton towels, sheets and duvets and return these products to the company to receive another new set. Customers can choose between 6-, 12- or 24-month subscriptions with the assurance that their returned linens will bypass the landfill. Coyuchi was founded more than 25 years ago with a focus on pioneering the use of organic cotton in home textiles. Coyuchi uses minimally processed fibers and adheres to the Global Organic Textile (GOT) and Fair Trade USA standards. Through its partnership with The Renewal Workshop, Coyuchi can extend the life of its products by renewing, reselling or recycling both linens collected through the subscription service and defective or otherwise returned products. The Renewal Workshop, which launched two years ago in the Portland, Ore., area was created to enable a circular economy for the apparel industry, according to The Renewal Workshop Co-founder Jeff Denby.